6 Ways to Build Confidence as a Woman in Business

Discover how to build confidence as a woman in business with insights from GMAT test taker and analyst at ING, Maria Hristova

Confidence is a key ingredient for success in business, yet many women struggle with imposter syndrome, especially in industries that remain male-dominated. 

Walking into a boardroom, negotiating a deal, or even applying to business school can feel intimidating when there are fewer female role models at the top, which is the case for most US companies with only 10.4% having a female CEO. 

But confidence isn’t something you’re born with—you can develop it through practice, learning, and perseverance.

For this International Women’s History Month, we’re taking a look at how you can build your confidence as a woman in business and feel empowered in every room you walk into.

1. Challenge yourself with the GMAT

Business school is one of the best ways to launch a successful career, but its entrance exam—the GMAT—can feel like a major hurdle. While it’s easy to be discouraged by the challenge, preparing for the exam can build confidence in your ability to succeed both for yourself and your dream school. 

Maria Hristova, now an equity derivatives sales analyst at ING, took the GMAT before joining ESSEC’s Master in Finance program. She credits the experience with boosting her confidence and proving that she was ready for the next step.

“The GMAT not only strengthened my analytical and math skills but also built my ability to think strategically under pressure, which is an essential skill for business schools and work. More than just a test, it was a confidence booster that proved readiness for the challenges ahead.”

Completing the GMAT after all her preparation was a huge accomplishment and helped Maria recognize her capabilities.

“The satisfaction of completing it after months of hard work and preparation was beyond words—a true reflection of perseverance, discipline, and personal growth.”

2. Develop strategic thinking and problem-solving skills

The skills developed during GMAT preparation extend far beyond the exam itself. Business success often depends on skills the GMAT tests on, such as the ability to analyze data, make quick decisions, and think critically under pressure.

“Preparing for the GMAT honed my problem-solving skills, sharpened my ability to think quickly, and enhanced my capacity to analyze complex data with precision. It reinforced logical reasoning and attention to detail—both vital in finance and high-stakes decision-making,” says Maria.

3. Embrace growth in business school

From day one at business school, you will be encouraged to step outside your comfort zone. This can be a daunting prospect, but it is hugely beneficial for levelling up your confidence. 
Business school provides an intense, high-pressure environment where students are constantly pushed to think bigger, lead teams, and handle real-world business challenges.

“Having the opportunity to apply to a top Master’s in Finance program because of getting GMAT felt like a major accomplishment, marking the start of an exciting journey of personal and professional growth,” says Maria. 

4. Know your worth

Many women doubt their own expertise when entering competitive industries such as finance.

Maria describes the intense competition and challenges she has faced entering the world of finance: “Breaking into finance, especially financial markets, meant navigating very intense competition, where demonstrating expertise was non-negotiable.

“Furthermore, being a woman in a male-dominated industry added another layer of challenges, but it also fueled my determination to succeed.”

However, Maria explains how she was able to push past these challenges by delivering results, expanding her knowledge, and proving herself through skill and performance.

“True growth came from stepping outside my comfort zone, taking on complex and high-stakes projects, and seizing every opportunity to refine expertise and build a strong professional reputation in the field.”

5. Learn to handle setbacks

Throughout everyone’s lives and careers, there are bound to be setbacks that will knock you down. However, it’s important to remember that how you recover and learn from these setbacks says more about your ability to succeed than anything else. 

“Push forward despite setbacks, learn from mistakes, and improve with every challenge. Embrace opportunities to lead, cultivate your skills, and surround yourself with mentors who inspire growth and recognize perseverance,” Maria adds. 

Maria emphasizes that success in finance and business isn’t just about working hard—it’s about knowing how to adapt, stay resilient, and keep improving.

6. Take the first step—even if you feel unsure

The hardest part is taking that first step. The GMAT is demanding, but once you start preparing and building your skills, you’ll realize just how far you can go. Maria encourages women to push past self-doubt and trust that confidence comes from action and preparation.

“The GMAT is challenging, but it’s also a powerful steppingstone to greater opportunities. More than just a test, it opens doors to top programs and career advancements.”
Maria’s advice is to take the leap and keep pushing forward.

“Rather than letting doubt hold you back, see it as a chance to develop essential skills that will benefit you in life, school, and your career.”

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Building confidence as a woman in business doesn’t happen overnight. Maria’s journey shows that effective preparation, continuous learning, and resilience can help women succeed in the most competitive industries.

For this International Women's History Month, remember: You deserve to take up space and to own your success. Whether you’re preparing for the GMAT, stepping into business school, or starting your career, confidence is built step by step.